Etsy listing audits
What to fix, in order.
A free Etsy listing audit scored against a continually refined algorithm that gives the same listing the same score every time, not an AI guess, paired with a ranked to-do list: the exact fix, and the points each one is worth.
Run a free auditNo signup. No account. Just your listing details.
How it works
Paste your listing
Title, description, tags, materials, and a few details about your photos. Nothing leaves your browser except what you choose to send.
Get a score and a plan
A 0 to 100 score, broken down by category, with every fix ranked by how many points it's worth. The order is the plan.
Fix it, or let AI draft it
Work the list yourself, or generate a rewritten title, tags, and description grounded in the same audit. Either way, nothing is hidden.
What that actually looks like
Real output from the scoring engine. Same two fields, before and after working the list.
"Ceramic Mug"
Top fixes
- 01
Lead your title with one of your own multi-word tags, e.g. 'handmade ceramic mug'. Putting it at the start (not just anywhere) clears all three title-phrase checks in one edit.
+14.0 pts
- 02
You have 8 empty tag slots (5/13 used). Fill all 13, each one is a free chance to match another search.
+6.2 pts
- 03
Work 'handmade ceramic mug', 'coffee gift', 'rustic stoneware cup', and 2 more into the first 160 characters of your description.
+6.0 pts
"Handmade Ceramic Mug, Rustic Stoneware Coffee Cup"
Nearly perfect. These are the only 2 things left, all optional polish, none urgent at this score.
Last polish
- 01
Your title is 49 characters. Add about 21 more to reach 70+ for full credit.
+3.0 pts
- 02
Add what buyers look for, it doesn't mention personalization options.
+1.0 pts
The same listing, audited twice. Nothing here is illustrative copy, it's the real engine's output on both versions.
What it checks
Five categories, weighted by how much they actually move search and conversion. It checks both directions: missing tags or a thin description as much as keyword-stuffed titles, redundant tags, or repetitive copy that crowds out real variety.
Title
Length, clear opening, no stuffing, long-tail phrasing, tag alignment
Tags
All 13 slots used, multi-word, no duplicates, broad coverage
Materials
Materials listed, a free ranking and filter signal
Description
Keyword up top, real substance, scannable formatting
Photos / media
Enough angles, plus a video if you have one
Category specificity and attribute completeness affect Etsy ranking too, the report flags them, but they're shown as guidance, not points, since we can't verify them yet without Etsy API access.
Why the score doesn't move on you
Same listing, same score
The 0 to 100 score comes from a fixed scoring algorithm, not a model guessing at quality. The same listing always lands on the same score.
Every point is explained
No black box. Each fix tells you exactly how many points it's worth and why, so you can check the logic yourself.
AI is optional, not the score
The rewrite and photo feedback are AI-generated and clearly labeled as such. They never change the score above them.